Ridesharing

By not having the boss structure, and adhering to real egalitarianist ideals, that lack of branding is a means of rehumanizing the transaction. We need to rehumanize everything in order to reach the original promise of actually FREE american capitalism. Marketing, branding, and profitmongering are the prime evils which have left civilized society in a state that scarcely qualifies for that title. You also have detractors of this, who feel the opposite- that greater humanization harms the customer's experience. Most customer service professionals have to disagree about this- the only way to achieve support is to listen to another human being (and a piece of listening is repeating back properly) - you can't dehumanize it. There is no way to actually do it that isn't authentically empathic. To me, it seems a lack of command over general emotional intelligence is the driving force of these detractors' perception. Thereby, ridesharing as it currently stands should be thought of as a hybrid profession, whose secondary function of supporting the passenger ought not to be overlooked for the vast majority of rides taken. There is a reason for this I'll get in to in just a moment- There is the thought that ridesharing services have the ultimate goal of changing to self driving cars so that a human being doesn't need to paid in order to carry out the business model of transporting clients on demand. Perhaps they would do this, but also that would require so many clients to have an incentive (perhaps a dirt cheap fare?) to actually use the app to put their destination(s), and interact properly with the tech - a behavior which is actually quite averse for a good majority of users. I can say this with full gusto after my 10 years IT/customer support and 5 months ridesharing experience, and here is why: They have a need to direct the driver/helper, to retain a certain aspect of control which is inherently human. They haven't made a full surrender to the ultra-convenience with which our technology has attempted to tantalize us. And that is a positive trait if you ask me.. it is refusal to be complacent, a vital retention of a state of being human which hasn't yet been replicated technologically (the film Her comes to mind as a counterpoint, an example of a machine whose design centered on the human factor. our machines do not yet have this).