Africa

Tom, enough cannot be said about the Western Media’s role including your own organization in portraying Africa the way most Westerners still perceive it. But that’s their lost because Europe isn’t resource rich and they’ll wake up when it finally hits their pockets. Hopefully it won’t be too late by then. Until recently it hadn’t occurred to me that it’s the media’s business model which drives its reporting not only in Africa, but everywhere else. Most people, by nature, are attracted to negative news and for centuries Africa offered an easy lay-up. It’s not just the news media, it’s the other types of media (movies, cartoons, books, etc…). Western scientists and researchers have gone a great length to try to demonstrate that Africa doesn’t have a past like other people. The way it’s people were treated and continue to be speaks for itself. McKinsey’s June Quaterly offers an unprecedented insight into this new Africa you are attempting to make wake us up to – that’s been rising under the radar. In 2 weeks time, Africa will host the World’s biggest game, Soccer. Let’s see which Africa the media will show the world.