Enthusiasm, présence, creativity, how articulate, confident and honest the candidate is.
These are the most important things rather than thousands years of experience -someone who will challenge and suggest better solutions- esp in media.
Free advice: apply for jobs you like and most important you enjoy, no matter how hard it is...cause if you like it you can do it
@ David -PS:education doesn't work all the time, good exp:the most powerful entrepreneurs and top businessmen never graduated. Dhirubhai Ambani, Bill Gates & more.....
